This wonderful technology makes it much more difficult for a furniture store to compete in the marketplace. The salesman describes the history of the store, the customer service philosophy of the owners, and how the store stands behind its product. Over time, brand loyalty and the desire to work with a store that stands behind their product can overcome many objections, including pricing. If you are interested in buying a chair, you can quickly search on Google, eBay, or any other major search engine, and you will instantly find all chairs of the kind that you are looking for. Price is always an important element, but in most cases and particularly over time, brand loyalty to a local store is stronger. Sales clerk number one takes the prospect over to the chair that they are interested in and begins to describe the chair and the price.
The salesman is Plastic Outdoor Chairs manufacturers in the difficult position of having to either match the online price or lose the sale.Imagine two sales clerks who are approached by a prospect looking for a new chair. Armed with information from the web, the prospect knows the prices that are available around the country as well as all the details about the chair. When the prospect and salesman arrive at the demonstration of the chair, the customer now has additional factors to consider when comparing the e-store with the furniture store. The key is to make sure that the sale is made based on the store benefits and not the chair.In order to overcome the problem of being technologically put out of business, the furniture store will have to start selling the benefits of dealing with the store more than the benefits of buying the individual chair.The purpose of teaching the salesman to spend extra time with a customer to discuss the store’s long-term relationships with customers is to attempt to educate the buyer and create brand loyalty.Copyright (c) 2008 Nick NantonAs with all technology, there are positives and negatives. The chair may be selling for much less on the net, because the furniture store has a great deal more overhead to run the business. You will also know the appropriate price of that style of chair, give or take a few dollars.Instead of spending time discussing the chair, salesman two discusses the store.
This is evident with the web as a new marketing source. For example, the prospect also considers the possibility of effortless returns or exchanges if problems develop after the customer takes the chair home. Most products are becoming a fast commodity, even if they were not before.